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<TITLE>FW: Strategic Issues related to OpenSim - Any questions to be investigated?</TITLE>
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<FONT FACE="Calibri, Verdana, Helvetica, Arial"><SPAN STYLE='font-size:11pt'>Hello,<BR>
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Do you have any strategic issues related to OpenSim that you would like to have investigated? I run a business strategy module in the Media Management Course at the Stockholm School of Economics (SSE) and the Royal Institute of Technology in late Jan/early Feb 2011. As part of my course, I have the students investigate real strategic issues in a live case component. Last year the students interviewed avapreneurs in Second Life (avapreneur = avatar + entrepreneur) and performed industry and competitor analyses of a variety of industries within Second Life. Here is a write-up of the event: <a href="http://tinasuniversum.blogspot.com/2010/01/utbildning-i-second-life-avapreneurship.html">http://tinasuniversum.blogspot.com/2010/01/utbildning-i-second-life-avapreneurship.html</a>. This year the focus of the live case component is Virtual Worlds and the Gaming Industries, and as part of this, I am interested in the students investigating issues related to OpenSim. <BR>
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The students are masters students from all over the world (e.g., Latin America, North America, Europe, Africa, Asia) and attend either the Stockholm School of Economics or the Royal Institute of Engineering in Stockholm. Here is more info on the course: <FONT COLOR="#0000FF"><U><a href="http://www.kth.se/en/studies/programmes/master/programmes/it/2.7397/media-management-1.8554">http://www.kth.se/en/studies/programmes/master/programmes/it/2.7397/media-management-1.8554</a></U></FONT>. I teach module 1 in this course. This year there are more than 60 students, who will work in groups of four, there will be 15-20 groups working on a variety of issues. <BR>
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So, I was wondering if you would like to have a student group work on one or two strategic issues related to your work in OpenSim. Here are some potential questions, but others are welcome as long as they are of a business strategy nature:<BR>
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</SPAN></FONT><OL><LI><FONT FACE="Calibri, Verdana, Helvetica, Arial"><SPAN STYLE='font-size:11pt'>Industry analysis, e.g., how profitable is the serious gaming industry (or any other industry of relevance) in country x?
</SPAN></FONT><LI><FONT FACE="Calibri, Verdana, Helvetica, Arial"><SPAN STYLE='font-size:11pt'>Competitor analysis of one or more competitors, e.g., what is the competitive advantage of company x?
</SPAN></FONT><LI><FONT FACE="Calibri, Verdana, Helvetica, Arial"><SPAN STYLE='font-size:11pt'>Trend analysis, e.g., how are the PEST (political, economic, social, technological) trends impacting a specific industry?
</SPAN></FONT><LI><FONT FACE="Calibri, Verdana, Helvetica, Arial"><SPAN STYLE='font-size:11pt'>Business model analysis, e.g., what business models are emerging in industry x?
</SPAN></FONT><LI><FONT FACE="Calibri, Verdana, Helvetica, Arial"><SPAN STYLE='font-size:11pt'>Value network analysis, e.g., what networks are necessary in industry y?<BR>
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The students prepare a powerpoint report based on their analyses and will present them at the end of my module in the course (module 1) on February 7. We are planning an “Exploring Virtual Worlds and Gaming Industries Day”, an open day in which the presentations will be streamed from our classroom in Stockholm onto the internet and onto SSE’s island in SL. This event will occur from 10:15 am to 17:00 pm CET. They will also be recorded and posted on the Nordic Virtual Worlds Network website: www.nordicworlds.net. <BR>
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Please let me know if you have a strategic issue you would like to learn more about or if you have any other questions. You may contact me directly at <a href="robin.teigland@hhs.se">robin.teigland@hhs.se</a>.<BR>
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Thank you and I hope to hear from some of you!<BR>
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Best, <BR>
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Robin<BR>
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Robin Teigland, PhD<BR>
Associate Professor<BR>
Center for Strategy and Competitiveness<BR>
Stockholm School of Economics<BR>
Stockholm, Sweden<BR>
www.hhs.se/csc<BR>
www.knowledgenetworking.org<BR>
www.slideshare.net/eteigland<BR>
skype: robin.teigland<BR>
twitter: RobinTeigland<BR>
Second Life: Karinda Rhode<BR>
OpenSim: Robin Teigland<BR>
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Check out NVWN - Nordic Worlds Virtual Network! An international, inter-disciplinary project co-funded by NICe investigating entrepreneurship and innovation through virtual worlds and the 3D internet: www.nordicworlds.net.<BR>
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